Our campaign aims to shed light on the invaluable yet often overlooked contributions, which are primarily unpaid caregiving and household chores. We advocate for greater recognition, support, and redistribution of unpaid caregiving work, emphasising its significant role in sustaining families and communities. By raising awareness about the challenges faced by the group that predominantly bears these burdens, often women and girls, we strive to promote a more just and inclusive society. Through political advocacy, community engagement, and public participation, our campaign seeks to initiate systemic changes that value and prioritise unpaid caregiving as a cornerstone of social welfare and development.
